Alca couldn’t be missed at ISH
27 March 2025
ISH Frankfurt – the place where the global building technology industry meets every two years. This year brought together the very best in the field. And right in the middle of it all: our booth – impossible to miss. And not just because our flush plates happen to be the best-looking ones around.
A booth full of life – always buzzing with energy
This year’s going to be a good one!
thought Honza Pěček, Alca’s Sales Director, as he stepped into the exhibition hall for the first time. And he was right. Alca brought the best of Czech manufacturing to Frankfurt – precision, functionality, and the courage to show that Made in the Czech Republic
isn’t just a label, but a mark of quality you can rely on. The result? A booth that felt like a living, breathing organism – pulsing with business meetings, drawing the attention of visitors from all over the world, and always buzzing with energy from start to finish.
The booth was compact, well-organized, ideal for both presentations and meetings. And most importantly – it was never empty,
says sales representative Stanislav Koryčánek. For Alca, it meant one thing: to show customers that we’re not just a manufacturer of individual products, but a partner offering smart, comprehensive solutions. Interest was high – from Argentina to the Middle East. Visitors admired not only our new innovations, but also the fact that our brand is backed by in-house development and production. And it’s exactly this level of transparency and technical logic in the details that builds lasting trust.
FV-Plast: Energy that heats and cools
Our subsidiary company, FV-Plast, also had its place at ISH. Customers were surprised to learn that we manufacture everything ourselves – from piping to the complete technology. The fact that we operate across three production facilities and keep development fully in our hands was seen as a major advantage,
says Jan Tomčík.
The biggest attention went to our underfloor heating and ceiling cooling system, which is ideal for modern, sustainable living. And one moment stood out – the kind of moment that confirms you're doing things right. A visitor said that based on the strength of the presentation alone, they would buy from FV immediately – and that they wished other brands had teams as well-prepared as ours. That’s when you know: it’s not just about the products. It’s about how well we communicate their value and benefits.
ISH – The industry’s showpiece
ISH is more than just an exhibition. It’s an event that sets the direction for the entire market. As soon as ISH approaches, the whole industry starts to shift its focus. And this year, we were seen, heard – and most importantly – we were at the heart of it all,
says Stanislav Koryčánek. Alca returns home not only with countless new contacts, but more importantly, with confirmation that we’re on the right path: our combination of Czech quality, simplicity, and smart solutions gives both partners and installers a reason to come back to us. And one thing is already certain, in two years, we’ll return to Frankfurt – stronger than ever.
And once again, with something that captures attention at first glance.
